Leonie’s Story

 Computers & The Arts!

Leonie Smith has been designing websites, building online communities and using the internet for for marketing and multi-media since 1995. Starting her professional life as a graphic designer in the 80’s Leonie first used computers for design and for desktop publishing.

As a professional Jazz Vocalist in the 90’s Leonie discovered you could “share” recordings of your music online and have your songs shared and voted up on mp3.com. She learned how to market her albums and music online well before MySpace and iTunes. This is where she led the way in online marketing for independent musicians.  Leonie was selling her albums and interacting with musician communities on the internet before iTunes was even thought of. Link to her music on Spotify.

Leonie Smith Jazz Singer 1989 – 2012….?


Building Online Communities

The First Aussie Deaf Kids Website Designed by "AngelKing" Leonie Smith

Leonie was one of the founding members of “Aussie Deaf Kids” in 2001. She coined the name and designed and built it’s first website. She then helped the founder Anne Porter build up the online community to make sure parents of deaf and hearing impaired children could help and support each other no matter where they lived in Australia. “Aussie Deaf Kids” is Australia’s largest online support group for parents of hearing impaired and deaf children. This experience started Leonie’s journey into understanding the power of online support groups for parents and online communities.

Broadcasting – Podcasting

Leonie Smith 99.3FM Jazz@5

Leonie was the radio host of Jazz @ 5 for 99.3FM for four years in the early 2000’s, where she discovered her love of broadcasting. During this time she also discovered she could live stream her band into the virtual community of Second Life . While live jazz gigs were dying out in Sydney in the mid 2000’s, Leonie became the first female Aussie musician to stream her live band into a virtual worldwide in front of audiences that were much larger than her real life gigs. She is known as Paisley Beebe in Second Life. 

“Virtual Worlds” 

Along with some of Australia’s greatest names in Jazz, including George Golla, Craig Scott, and Ray Aldridge to name a few. Leonie sold albums and reached a global online audience of millions through Second Life’s game like interface. Through Second Life she then took broadcasting to a place it had never been before.

Paisley Beebe Jazz Band In Second Life

After streaming her live Jazz band regularly into Second Life in 2006, her love of broadcasting and music came together in a virtual online world Second Life. Leonie created/produced/hosted the worlds first virtual TV talk show in Second Life in 2007 filmed & broadcasted on www.treet.tv .  “Tonight Live With Paisley Beebe” broadcasted 270 live shows, the virtual talk show had an average viewership of 20,000 viewers a week, which included musicians and a wide range of over 500 guests from all over the world.  Known as Paisley Beebe in Second Life, Leonie became a virtual celebrity in a virtual world with millions and millions of users.

Interview with Leonie for ABC Technology & Games 2011 https://www.abc.net.au/technology/articles/2011/05/12/3214846.htm

ABC Interview about Paisley Beebe

During it’s four year run, Tonight Live attracted some very high profile guests, on her virtual T.V Talk Show who were happy to don an Avatar and get into the pioneering spirit of the show, including

Emmy Nominated Director Robert Kenna,  who discussed his documentary “Strangers Who Click”


 Eric Whitacre the World famous Choir Conductor  appeared on Tonight Live introducing his latest YouTube sensation “Sleep”  “The virtual Choir,”. 

Eric Whitacre On Tonight Live With Paisley Beebe
Eric Whitacre On Tonight Live With Paisley Beebe



Robot designer Tony Dyson the creator of R2D2 fromStar Wars and many talented musicians, looking for an online break.

As the CEO of her online company “Perfect World Productions” she managed her staff whilst they were logged in from all over the globe. She built and managed the online community through social media that followed the show week to week for over 4 years.

Leonie created and produced two other virtual TV shows, Fabulous Fashion and Live n Kickin also broadcast on Treet.tv.

Her virtual world broadcasting has earned her a place in the Museum  “Australian Centre for the Moving Image” where she is featured on permanent exhibit in the “Screen Worlds” exhibit as a contributor to Australia’s history of media. Leonie’s Music and Virtual TV shows are also featured in the “National Film and Sound Archives” In 2014 Leonie was asked to contribute her life story for the oral history program for the National Film And Sound Archives, because of her contribution to Australia’s Jazz history, her broadcasting and ground breaking online virtual multi-media productions and now her cyber safety efforts.

On permanent exhibition at the Australian Centre for the Moving Image


Digital Breezes Social Media Consulting

Digital Breezes Social Media Cyber Safety Podcast

As an early adopter of online communities and social media it was a natural progression for Leonie to start her social media design business Digital Breezes early in 2010. It was the perfect combination of her graphic design, online community building, online marketing experience and thorough knowledge of online social applications including Second LifeYouTube, MySpace, Flickr, Facebook, TwitterLinkedIn Instagram and Pinterest, which she used extensively to market her music and her Web T.V show. Leonie advised and trained small business on social media and specialised in online culture education. She also started a podcast about Social Media and Cyber Safety. Her podcast “Digital Families” is available on all the usual podcast apps. 

The Cyber Safety Lady

In 2011 Leonie started a blog and a YouTube Channel she called “The Cyber Safety Lady” to help people use social media and other apps with more safety. She found her clients were often new to social media and digital technology and were having trouble dealing with both security and online community issues, she started advising her social media clients on privacy and safety online.

She also started giving presentations on safe use of social media and the internet, and coaching parents on Digital Parenting. This developed into a major part of her social media business. Leonie closed her social media marketing business in 2013 due to overwhelming demand for her Cyber Safety services. She is now one of Australia’s most sought after eSafety consultants and educators, working all over Australia. Her “How -To” practical approach is now in high demand. As a mum of 4 now adult children, she’s been raising her own digital natives since the mid 90’s on computers and digital devices. She understands full well the challenges parents face in today digital world.

A Positive Approach To eSafety

Leonie’s long time experience online and love of gaming and social media means she almost acts as a bridge between parents and children helping parents to understand what their own children love about being connected online and gaming. Whilst her passion for technology and the internet is quite apparent. Being a high profile personality online for such a long time, means she has certainly experienced both the good and the bad of living a digital life.

Leonie Smith The Cyber Safety Lady

Media Spokesperson

Leonie is a sought after spokesperson on eSafety for media, conferences, school, business and community cyber safety awareness talks. She has been featured on “60Minutes”, ABCTV and Radio, Channel 9 News, Channel 10’s “The Project” Channel 7’s “The Morning Show” and “The Daily Edition”. She has been featured in the Sydney Morning Herald, The Telegraph, The Australian. And many other publications. See her interviews Here

Leonie Smith on “The Project”
Leonie Smith has been endorsed by the eSafety Commissioner as a Trusted eSafety Provider
Click Here To Buy